Our thinking has impacted the growth of brands across multiple categories including CNET Networks, Procter & Gamble, Johnson & Johnson, Coors Brewing Company, Intel, mySimon, Epson, Gallo and M&M/Mars.
From the Blog
When I was in the ad agency business and ran a piece of P&G business years ago, the P&G guys coined the term “borrowed interest.” P&G used the term when an ad agency tried to sell them a TV commercial where the “drama” of the ad was only loosely connected to the benefit of the product. P&G was probably right … Continue reading
If you think that building a brand today is any less important than it was prior to social media, SEO, or word of mouth marketing, you might be mistaken. The game has changed, and the tools are different, but the need to create a unique, powerful brand has never been more important. Good branding is about breaking through and getting … Continue reading
One morning just prior to the most recent presidential election, I was sitting in front of my computer trying to come up with something pithy to open a “storytelling” workshop I was leading. Intel’s new product incubator team had hired me to help them package and sell their cool new ideas. I was drawing a blank on my opening, so … Continue reading
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We are a strategic brand and marketing consulting company. And, our job is to get at the heart of what makes your company great. It sounds easy, but it isn’t. We dig deep, listen and find the insights that are powerful enough to make people inside and outside your organization take notice. When you know what you stand for, you can execute “like crazy” because you have a compelling game plan for everything you need to say and do.