Steve has built his career helping some of the most powerful companies in the world reinvent the way they think about their brands. His philosophy is grounded in the notion that brands need to do more than just survive; they need to thrive. His work focuses on helping companies (of all sizes) get at the essence of what makes them interesting, provocative and relevant.
Prior to Hans Think, Steve was a leader of both global advertising agencies and successful internet organizations. He has a history of turning inspired ideas into impressive marketplace results across a broad range of brands and categories.
On the agency side, his leadership led to award-winning and business-building advertising for elite marketing companies including Procter & Gamble, Johnson & Johnson, M&M / Mars and Gallo. He also helped challenger brands like Epson and Coors take share from entrenched category leaders like Anheuser-Busch and HP. As head of Client Services of Saatchi Asia/Pacific, he oversaw the expansion of priority P&G brands across the region, including China.
Steve also brings deep digital experience to the table. He served as Vice President of Brand Marketing of CNET Networks (now CBS) where he was instrumental in re-thinking the Company's overall vision, brand strategy and segmentation. He also was Vice President of Marketing of mySimon and internet start-up, SupportSpace.
John J. Geoghegan has spent over twenty years managing advertising and marketing agencies for the three largest, publicly-held,global communications companies: WPP (J. Walter Thompson, San Francisco); IPG (Hill Holliday, San Francisco); and Cordiant (Saatchi & Saatchi, New York, Tokyo, Seoul, and Bangkok). As a result, he has extensive experience developing engaging speeches and presentations for a wide variety of audiences.
John's past clients have included: Chevron, Procter & Gamble, Sun Microsystems, PG&E, Kaiser, Supercuts, Ericsson, Silicon Graphics, Siemens, Nortel, E*Trade, Hershey, Nestle, Conoco, British Airways, Castrol, BSN Danone, the California State Lottery, and Diageo among others.
John is also an accomplished writer. His articles have appeared in the New York Times; The Wall Street Journal; Businessweek.com; WIRED; Popular Science and Smithsonian Air & Space among other publications. Additionally, he is the author of Operation Storm, a non-fiction book published by Crown, and writes a weekly column for the Huffington Post. As a result, his ghostwriting skills are in great demand.
As CEO of CareGuide.com, John raised $25 million in venture capital. He also headed up global sales and marketing for a division of LucasFilm where he was responsible for their Star Wars and Indian Jones video game franchises.
John is passionate about helping business leader's craft their stories into presentations that fully engage audiences and inspire them to take action.
In addition to being invited to speak at Stanford University's Business School; the University of California's Haas School of Business; the University of Kansas' School of Journalism, and the Smithsonian's National Air & Space Museum among other venues, Mr. Geoghegan has served as an adjunct professor at Fairfield University's School of Continuing Education.
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We are a strategic brand and marketing consulting company. And, our job is to get at the heart of what makes your company great. It sounds easy, but it isn’t. We dig deep, listen and find the insights that are powerful enough to make people inside and outside your organization take notice. When you know what you stand for, you can execute “like crazy” because you have a compelling game plan for everything you need to say and do.